Don LaFontaine, the world's most recognisable voiceover creative person, famous for voicing thousands of film trailers, has died.
LaFontaine, wHO was 68, died from complications arising from the treatment of an on-going illness.
Speaking to the Associated Press, fellow voiceover creative person Jim Tasker said: "He was the originator of the modern voiceover for movie trailers.
"He is the monetary standard for which all other voiceovers for movie trailers are measured. For the past 30 years, his voice has been the gauge for all of us in the industry."
The renowned baritone had a very typical gravelly voice and, thanks to his deft diction, went on to voice more than 5,000 trailers in a career that spanned 33 long time.
He worked until late, averaging seven-spot to 10 voiceover roger Sessions a day.
For many years, LaFontaine was chauffeured from session to session in a limousine - he insisted he could do more work if he did not take to hunting for a parking space.
While he worked behind the scenes, LaFontaine also appeared in a popular 2006 US TV ad in which he melodramatically retold a customer's mundane business relationship of dealing with her car indemnity company, spell standing inside her kitchen.
Paying tribute, fellow voiceover artist Tom Kane said: "The truth is there's only about 15 to 20 guys in the area who privy do this.
"They'll do their best to fill his shoes... To one degree or another; they're all doing their best Don LaFontaine impersonation."
LaFontaine is survived by his wife Nita Whitaker and three daughters.
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